Use It or Lose It: Understanding Muscle Atrophy

As fitness professionals it is easy to keep our focus on the great things that occur from having a healthy and active lifestyle. We know so much about the benefits of exercise and get excited helping others discover how their bodies can improve. Something not quite as...

Joint Hypermobility: The Shoulder

Everyone is quick to talk about “tightness.” The calves are tight; the hip flexors are tight; the low-back is tight; the shoulders and the neck are tight. It’s true that many people are tight and restricted, but what about those that have too much flexibility and are...

Business of Fitness: The Art of the Elevator Pitch

As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods: “Focus on branding.” “Have a good website.” “Create a sales funnel.”...